In 2024, B2B newsletters can either be a powerful lever for business growth or risk being overlooked. In this in-depth video, Todd Clouser shares expert advice on how to build a newsletter that not only engages your audience but also drives critical business outcomes like customer retention, revenue growth, and product adoption.
Practical Takeaways:
- How to use AI tools like Perplexity AI to find relevant articles and content without relying on algorithms to do all the work.
- The value of Reddit as a source of user-generated content and community discussions that can enrich your newsletter's curation.
- Why creating a real dialogue with your audience, including prompting replies and feedback, is crucial to long-term newsletter success.