Posted Jul 10, 2024 6 min read
AI Readiness: Preparing Your Marketing Team with Ben Hoehn

In this episode of Creative Operations, host Tristan Pelligrino interviews Ben Hoehn, a fractional VP of marketing, about the critical concept of AI readiness for marketing teams. Ben explains how marketing leaders can assess and prepare their teams for AI integration by developing a clear AI policy and understanding ethical considerations. He highlights the importance of this framework in ensuring successful adoption and implementation of AI tools.