Skai's Incrementality Measurement: Proves Upper-Funnel Effectiveness for Outdoor Brand Fjällräven
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Elizabeth Baunach Elizabeth Baunach
Posted Nov 10, 2022 7 min read
Skai's Incrementality Measurement: Proves Upper-Funnel Effectiveness for Outdoor Brand Fjällräven

Learn how Skai's incrementality testing solution, Impact Navigator, helped Fast G8 prove the value of Fjallraven's YouTube & CTV media.

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