As a marketer, one of the main questions that seems to always get asked is, "Can we actually connect any of this marketing data to sales?"

Sometimes this is doable by cobbling together spreadsheets and rogue data, but without a single source of truth for marketing and sales, it can be a tough question to answer. And if marketing and sales measurement isn't in alignment, it can be extra hard to defend the marketing spend.

That's why we are here to share the top 5 ways marketers can defend the spend in 2021. Hopefully, these strategies will help you show marketing's impact on the business once and for all.