How to Mobilize Your ICP (Ideal Customer Profile) Across GTM, Powered by Patri
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Josh Ellars Josh Ellars
Posted Jun 23, 2023 56 min read
How to Mobilize Your ICP (Ideal Customer Profile) Across GTM, Powered by Patri
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Are you honing in on your Ideal Customer Profile (ICP) but unsure how to leverage it effectively? Join us as we dive into the tactical application of your ICP across the go-to-market (GTM) organization, with a special focus on optimizing your sales pipeline and forecast.