Selling to a technical audience is tough.

Selling to technical executives, now that's a level of complexity most people can't handle.

Fortunately, Rebecca Reynoso knows a thing or two about engaging technical audiences.

At G2 , she built a guest blogging program that maintained steady traffic of 550k yearly sessions. It was because her editorial guidelines and strategy that helped subject matter experts have a unique, yet unified voice.

Today, she works for Salesforce as the managing editor at MuleSoft, a software company that provides tools for integrating applications, data, and devices. MuleSoft's typical readers are Developers, CIOs, CTOs, and IT decision-makers, all who prefer content that is accurate and to the point.