These days, personalization isn't an option, it's a marketing necessity. If your email content isn't tailored to the wants, needs, and interests of your audience, you're going to get lost in the shuffle.

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Unfortunately, 60 percent of marketers struggle when it comes to real-time personalization. But you don't have to be one of them. Here are five pain-free ways to personalize your email content so it gets your customer's attention every time.