Join Heather Moses, CMO at Allego, and Arthur Castillo on MasterSaaS Live as they delve into the world of modern sales enablement, emphasizing the crucial connection between marketing and sales. Discover how tying marketing efforts to revenue, leveraging sales qualified leads and demos, and prioritizing customer marketing initiatives can enhance the customer journey and drive business success. Gain valuable insights on the impact of face-to-face interactions and the significance of delivering valuable content to both customers and prospects.