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Posted Mar 28, 2023
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2 min read
Qualifi, Informa's data activation and marketing intelligence team, drives engagement from new and niche audiences
Informa Markets creates platforms for industries and specialist markets to trade, innovate, and grow. Through more than 450 international B2B brands, Informa provides opportunities to engage, experience, and do business via live and virtual experiences, specialist digital content, and actionable data solutions. Qualifi Informa Markets experiences 10x higher CTR and 18x reduction in CPC on Intent-driven campaigns using Bombora Intent data
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