With a host of different people reps need to cater to, materials must be created in a way that
addresses each of their unique needs. Distributing the same message to all buyers won't
work in a competitive and crowded market. Today's buyers are more educated, have more
choices, and value personalized interactions with sellers. Effectively delivering the right
message to the right person at the right time in a compliant manner promotes customer
engagement and provides medical device companies with a competitive advantage.