Differentiating developer product marketing from traditional product marketing, LinkedIn
Associated with
Mark Assini Mark Assini
Averie Wong Averie Wong
Posted Nov 29, 2021 2 min read
Differentiating developer product marketing from traditional product marketing, LinkedIn

Averie and Mark dig into how developer product marketing and traditional product marketing differ. They also discuss the challenges and benefits of marketing to developers, and why developer PMM is likely to become a big part of the larger PMM landscape.