Advanced Campaign Analysis: Measuring Campaign Effectiveness and Long-Term Impact | Optimove Video
Associated with
Yohai Sabag Yohai Sabag
Nitay Alon Nitay Alon
Posted Aug 22, 2019 15 min read
Advanced Campaign Analysis: Measuring Campaign Effectiveness and Long-Term Impact | Optimove Video

Nitay Alon and Yohai Sabag discuss the metrics and methods necessary for gauging the long-term effects of campaign effectiveness.