Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this episode, your hosts Michael Hartmann, Mike Rizzo, and Naomi Liu are joined by Karen Kranack, Director of Applied AI, Strategy + Experience at DEPT. With her experience helping global brands like PwC navigate AI adoption, Karen shares her insights on building trust in AI technologies both internally with teams and externally with customers.

We examine the key considerations that every marketer must understand when implementing AI. We'll discuss how to ensure your AI initiatives are not only effective but also trusted. From transparency to ethical considerations, we cover what it takes to gain buy-in from both employees and customers in this rapidly evolving field.

In this episode, you'll learn:

✅ How to build trust around AI for successful marketing adoption
✅ Lessons from brands that stumbled in their AI journey and how to avoid their mistakes
✅ The six key strategies to foster transparency and trust with AI
✅ How marketing teams can communicate AI value without losing the human touch
✅ The future of AI in marketing and how we should be preparing the next generation of professionals