Epitaph improves paid search performance and informs future strategy for Wurth with Skai's Experiments
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Posted Jan 24, 2023 8 min read
Epitaph improves paid search performance and informs future strategy for Wurth with Skai's Experiments

Industrial parts supplier Wurth Canada, in partnership with its agency Epitaph Group, wanted to understand how they could leverage Dynamic Search Ads to drive incremental conversion value and traffic, compared to just running keyword searches. They wanted to increase conversions and lower cost-per-conversion by utilizing Dynamic Search Ads within each of their campaigns and were interested in using different weekly ad copy promos compared to always-on offers. To do this, they knew they needed to improve the reach and ROAS of generic or non-brand activity to the levels of branded acquisition campaigns.