We all want to become the best versions of ourselves, whether we actually take steps to make it happen or not. Salespeople, especially, tend to pursue excellence, as the competitive nature of the role. But what is it that prevents sales reps from performing at their highest level? Is it the quality of the leads they receive? Is it an unwillingness to learn the nuances of what makes one an effective seller? The answer is a little more complicated, and there isn't any one thing we can point to that can explain why some reps are held back while others