UTM Parameters: What They Are, and Why You Need to Use Them
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Ryan Maake Ryan Maake
Posted May 29, 2021 7 min read
UTM Parameters: What They Are, and Why You Need to Use Them
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As a lightning-fast history lesson, UTM stands for Urchin Tracking Module. Urchin was a software company acquired by Google in 2005, and their tracking software is the foundation of modern-day Google Analytics. History aside...

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