"I have yet to experience a valuable text from a B2C company." "No, I don't want your 15% off coupon texted to me every Friday." Those are just a couple of the objections Ben has gotten recently about brands using SMS. But before you get scared off before ever trying, have you talked to your customers about it? What do they want? Because the reality is, consumers are absolutely opting in to SMS lists...and they're buying. So step outside your comfort zone and try something new in 2022.