Today's conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. Hear about why you should stop making excuses and start your own podcast in today's conversation.