Are you hitting your monthly revenue goals? Driving a ton of traffic to your website? Have a great closing rate in your sales department?
That's great news – but your C-executives and shareholders won't exactly take your word for it.
Instead, you need a quality reporting tool to share your performance and key insights in a clear and professional manner.
And while there are a variety of robust reporting tools on the market, it's not easy to find the best one for your specific business. You need to consider factors such as integration, scalability, ease of use, real-time reporting capabilities, cost, and more.

To make this decision easier, we did extensive research and talked to 41 industry professionals to compile a list of the 8 best reporting tools going into 2024.

But before we start analyzing each tool separately, let's check out a few insights from our research.

Out of the respondents that participated, 1/3 of them belong to Marketing and Advertising, and most of them have between 11 and 50 employees.
About 1/3 of the respondents stated that Google Analytics 4 is their primary reporting tool, followed by Databox and HubSpot Marketing Analytics.