Associated with
Lauren Mitchell
Posted Mar 3, 2016
•
5 min read
Um, what exactly do you mean by "funnel"?
When I first started at LookBookHQ, I thought that my previous experience as a B2C marketer would make my transition to the world of B2B marketing pretty easy. I mean, how different could it be? Marketing is marketing, right? Wrong. Here are three key differences between B2C and B2B that blew my mind.
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