Consumers are upset and disappointed by the experiences brands are providing according to a new study conducted by Oracle in partnership with Jeanne Bliss, customer experience pioneer and founder of Customer Bliss. The new study, "One Size Doesn't Fit All," includes insights from over 1,100 U.S. consumers across four generations. It revealed that 43% of people blacklist brands that fail to meet their expectations and that a lack of trust in brands is making it increasingly difficult to influence purchasing behavior.

"Relationships between brands and consumers begin when a customer has faith in a company and that trust must be constantly earned – it cannot be bought and can be easily lost," said Jeanne Bliss. "As this study shows, consumers are attracted to brands that go the extra mile to deliver personalized experiences and are willing to take decisive action when their expectations are not met. The key takeaway here is that one size doesn't fit all and if you invest in customer experience, your customers will invest in you."