Associated with
Steve Casey
Posted Oct 29, 2020
•
7 min read
Digitized Journeys, Expanding Options, And Maturing Segments Define Today's B2B Martech Stack
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In mapping the current and future state of the B2B marketing ecosystem in our just-published "The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020" report, we found that: Digitization drives investment. We placed many of the technologies in the invest and maintain quadrants - including chatbots and virtual assistants, customer data platforms (CDPs), marketing event management [...]
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