Today's conversation is with Megan Collins, Product Marketing Manager at Salesforce, Tina Rozul, Director of Product Marketing at Salesforce, and Conor Wiegmann, a Data Strategy Analyst at Salesforce. Megan and Tina are the hosts, and Conor helps produce the podcast Marketing Cloudcast for Salesforce. Even though they all live and work in different cities and time zones, they are all passionate about creating the podcast. At the core, the message of the show is marketers helping other marketers, and they have continued working towards this goal even during the pandemic. Tina, Megan, and Conor believe that it is important to create structure and identify a vision for the podcast in order to be successful. Megan and Tina discuss being intentional and paying attention to what's happening in the world so your show can stay relevant. Conor also talks about empathizing with your audience and working to provide value to your listener and not just your company. Hear about how to find the passion behind your podcast and determine the goals, vision, and purpose of your show in today's conversation.