[This is a guest post by our friends at Turnkey For Good. and is written by Katrina Van Huss and Otis Fulton, Ph.D. Learn more about Turnkey For Good's mission and how they can help your nonprofit here.]

Fundraisers have problems. Text messaging can solve some of them.

Small donors are in decline. While there are many reasons, a big one is our lack of investment in small donor channels. Direct mail is expensive. Community events are staff intensive (read: expensive) and worse, were considered to be deadly during the pandemic. Now, we're struggling to get people back out to them. As an industry, we're still figuring out how to build events and communities-both acquisition sources-virtually.

There are bright spots. Text messaging is one of them.

When engaging constituents, nonprofits typically start the interaction through events, direct mail, email, or website visits. However, the challenge lies in transitioning from impersonal (and often unopened) emails to fostering more meaningful relationships with personalized communication. Text messaging can help, enabling nonprofit organizations to establish a direct, personalized connection with donors.