From B2B to B2C: Transforming a Loyalty Points Aggregator into a Customer Rewards Powerhouse
Associated with
Emmanuel Boros Emmanuel Boros
Posted Sep 7, 2022
From B2B to B2C: Transforming a Loyalty Points Aggregator into a Customer Rewards Powerhouse

How one company learned to lean on analytics, relieving the burden on their data scientists and creating a data-first culture across the organization.