Associated with
Virginia Sanders
Posted Nov 29, 2023
•
9 min read
Black Friday 2023 Recap: Powering Omnichannel Engagement and Lasting Loyalty
Black Friday and Cyber Weekend buzz! SAP Emarsys saw a 9% year-over-year increase in customer engagements.
Read on for insights about the trends in channel usage during the Black Friday-Cyber Monday extravaganza of shopping. Also, find out more about how to engage seasonal shoppers and develop loyalty that lasts long beyond their holiday purchase.
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