What is event experience? Why is it important? And what does virtual event flow have to do with it?
We believe the best way to answer these questions is through a successful real world example. And with that, let me introduce you to Karli Williamson. We caught up with Karli to find out how her small but sophisticated team of marketing superheroes pulled off an impressive 2,000 attendee event, with a 50% MQL rate and an average attendance time of over 3.5 hours.