Cold emailing can be a very effective method for drumming up new business. Equally, it can be really frustrating. If you don't get your outreach quite right, it can feel like you're sending emails into the void.

So, how can you improve your cold email response rate?

The best cold email campaigns are based around key principles and specific techniques that are proven to encourage replies. If you implement them all, you're almost guaranteed to unlock better results.

Finding this knowledge online can be a time-consuming task - so we decided to collect all the best tactics in one place. Keep reading to discover how your response rate compares with the competition, and how you can improve it.