Recap: Go-To-Market Therapy: Nailing Your ICP in 2023
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Posted Mar 23, 2023
Recap: Go-To-Market Therapy: Nailing Your ICP in 2023
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If you're among the tens of thousands of companies struggling to build and close pipeline predictably in 2023, try a little go-to-market therapy! Join the first of several group therapy sessions as we dive into:

The 8 step process to make go to market simple for any size team
Why it's so vital to move from TAM to SAM to Ideal Customer Profile (ICP) as a foundational step one in the process
How to combine and manage modern B2B intelligence in your CRM system to quantify your ICP (including its various cohorts and segments)
The ROI you can expect when you nail your ICP and bring focus to your go-to-market efforts
Join industry pioneer Sangram Vajre, founder of Terminus and author of the "Flip My Funnel" concept, and go-to-market veteran James Lamberti, a 7-time GM & CMO, as they walk through a real world case study that any size team can adopt and deploy for themselves.