James Lamberti

I am a Global Go-To-Market Executive helping B2B companies package complex solutions for a faster and easier sale. While I have experience in large global companies (Experian, Clorox), I am most successful helping growth start-ups scale $5m to $150m+ ARR (Applitools, comScore, InMobi, AdTruth, Conviva) leveraging my demand generation, product led growth, and ABM marketing expertise. Additionally extensive enterprise sales experience and go to market strategy expertise make me a valuable partner to my CEO and CRO customers. Major accomplishments include:

- $40m in Conviva enterprise sales growth in 2 years after major reposition to platform play (2022)
- Applitools product led growth and TestAutomationU dev community leading to $500m P/E exit (2019)
- ABM Marketing at Quri with 2x ARR expansion through award winning ABM marketing strategy (2016)
- Enterprise Marketing & Sales leadership at AdTruth/41st leading to a $324m exit to Experian (2013)
- Global B2D Go To Market at InMobi driving expansion from $9 to $100m ARR in 3 years (2009)
- Product Marketing at comScore instrumental in taking the company from pre-revenue in 2000 to $2B+ valuation through IPO (2006)
- Board management experience with 7 companies over 20 years working $1b+ in VC growth investment
- Built brand marketing, research, and analytics foundation at CPG giants IRI and Clorox to start my career