B2B Firms Win By Putting Customer-Obsession Vision Into Action
Associated with
Su Doyle Su Doyle
Amy Bills Amy Bills
Posted Oct 8, 2024 7 min read
B2B Firms Win By Putting Customer-Obsession Vision Into Action

When Forrester analysts Su Doyle and Amy Bills reviewed the Forrester State of Customer Obsession 2024 survey data, they found a thread connecting B2B companies that reach the highest level of customer obsession: They commit to putting the vision into action, and never stop.  

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