If you think a checked box or a 1-10 rating on a survey is the only way to measure customer satisfaction, you're in trouble. Customers give us feedback in all kinds of ways. And there are other metrics. So says Samantha Stone, the founder and CMO of the Marketing Advisory Network. She's the author of Unleash Possible: A Marketing Playbook That Drives Sales, and a regular conference speaker. As a consequence of working for years in marketing, product marketing, partner marketing, and beyond, Samantha brings a great wealth of expertise to The Customer Experience Podcast. We talk humans, machines, trust, relationships, and much more in a fun and valuable conversation. Enjoy ... Balancing Automation, Artificial Intelligence, and Human Relationships To hear this episode and others like it, subscribe to The Customer Experience Podcast in Apple Podcasts. You can also listen in Spotify, Google Podcasts, or Stitcher. And, of course, I also embed each episode into its companion blog posts like this one. Hear the entire conversation with marketing expert Samantha Stone right here ... The Two Types of Customer Experience Customer experience is built from every interaction between companies and brands and their prospects and customers. ...