Campaign Engagement to Google Analytics
6 min read
Campaign Engagement to Google Analytics
Lev Claimed Lev

Interaction Studio (IS) has a set of campaign reports that are valuable when looking at the impact of a campaign on a user's behavior. Details on the out of the box reports can be found in the documentation. At times though, you may want to send the engagement (impression, click, dismissal) events to Google Analytics where they can be analyzed next to campaign data from other channels. You may also then send the data from GA to Datorama, Google Data Studio, or other systems.

Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.
Sign up for free