ABM Goes Inward: Expansion Opportunities In Your Customer Base
Associated with
Amber Bogie Amber Bogie
Chris Nixon Chris Nixon
4 min read
ABM Goes Inward: Expansion Opportunities In Your Customer Base

Fields of green exist within your customer base. In Episode 5 of The Revenue Marketing Report, Amber Bogie of Planview makes a compelling argument for applying modern account-based marketing (ABM) tactics inward to level up your ABM game and drive real revenue.