Why it's time to test your TikTok ads
Associated with
Steven Carr Steven Carr
4 min read
Why it's time to test your TikTok ads

If you're in your late 20s (or older), chances are you haven't downloaded TikTok-but you've heard of it. The popular social media app is booming with younger audiences, with 69% of its users falling between 13-24 years old. This stat leaves marketers and advertisers realizing the platform's potential for reaching young audiences. However, are TikTok ads effective? Some say they're experimental at best.