Associated with
Jennifer DeRome
4 min read
Preference Testing: What to Do Before You Run A/B Tests
In the world of user research, A/B testing is one of the most popular types of tests we hear about. And while they're great for optimizing something that's already built, they can't really help you early on in your product's lifecycle. But don't worry, there's a test for that: preference testing.
While preference testing doesn't get as much press as A/B testing, it's still a valuable UX tool.
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