This article discusses the importance of information sharing between sales and marketing teams in order to build successful relationships. It emphasizes the need for collaboration and alignment in order to achieve common goals.

You will learn:

- The importance of having a shared understanding of the target audience and their needs in order to create effective marketing campaigns.
- The benefits of sharing customer feedback and insights between sales and marketing teams to optimize the customer journey.
- The role of technology in facilitating information sharing and collaboration between teams.