Associated with
Christopher Penn
8 min read
Navigating the Age of Outrage: How Generative AI Is Transforming Crisis Management
In 2021, a leading fast-food chain aimed to make a positive impact with their restaurant equality initiative and scholarship program. They chose to publicize this effort with a full-page ad in the New York Times. Unfortunately, their well-intentioned message was completely overshadowed by an inappropriate headline. The backlash was immediate and intense.
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