Prospecting is the main ingredient for sales success. Keeping your funnel full not only ensures you're doing product demos on a regular basis, it also gives you options when some of those deals inevitably fall through. If there's one aspect of sales that reps should never ignore, it's prospecting. But in a cruel twist of fate, prospecting is also the one task most reps find extremely tedious (except for updating Salesforce, that is). And since prospecting is so demanding, and requires prolonged commitment every single day, many reps grow to dread the grind of outreach, and get burned out on the