In today's crowded media landscape, cultivating attention from the audiences that matter most requires a strategic approach to public relations - and this is particularly true when it comes to media relations.

Media relations is a lot like gardening - it's about planting seeds, carefully nurturing over time, and ultimately reaping what you sow through earned media and positive brand perception. Both pursuits require a balanced mix of art and science to thrive.

So, what exactly is media relations, and why has it become such fertile ground for brands to grow their reputation and visibility? This article covers these questions, as well as what makes a successful media relations strategy.