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Posted Aug 17, 2023
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7 min read
Storytelling for the Sale: Developing a Better Content Strategy Across the Buying Journey
The days of schmoozing potential buyers with lavish lunches and cold calls are behind us. Instead, the new era of effective customer engagement is being ushered in by the power of content and storytelling. Let's now delve into the practical application of storytelling at each stage of the buying journey for accounts showing purchase intent.
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