Associated with
Elle Woulfe
Posted Jun 1, 2016
•
7 min read
4 Ways to Upgrade Your Lead Scoring (Hint: It's about Better Data)
Demand Gen Report recently released their 2016 Lead Scoring Survey Report sponsored by Act-On Software. Nearly half of the marketers surveyed admitted their lead scoring initiatives need improvement, and fewer than 2 in 10 ranked their programs as highly effective. Here are 4 things that can improve the quality of your lead scoring program.
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