What's Working in Marketing™ is a podcast where we uncover what's working across the digital landscape by tapping into the world's best data-backed research and through candid conversations with industry experts. Join us if you're ready to learn what's working when it comes to your marketing efforts.
On this episode, we spoke with Katelyn Bourgoin, CEO of Customer Camp. We discuss how Katelyn digs deep into the buyer journey, and how marketers can examine what's taking place before a prospective customer even knows a product exists. Katelyn asks tough questions in her role and we are positive that you'll learn from her unique perspective as a customer focussed (or obsessed) marketer. She's been referred to as the customer whisperer, so have a listen if you want to get clearer on who your customers are and how to build a better experience.