Arrow left
Attribution / Google / Videos
How PepsiCo moved from mass demographic marketing to a consumer-centric marketing approach
Associated with
Shyam Venugopal Shyam Venugopal
Abhishek Jadon Abhishek Jadon
3 min read
How PepsiCo moved from mass demographic marketing to a consumer-centric marketing approach
Google Google

Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results.

Other content from Google
Explore all
How The North Face used Tag Manager 360 to increase conversions by 3X
Case Study
How The North Face used Tag Manager 360 to increase conversions by 3X
Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
Case Study
Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
Riot Games uses Google Marketing Platform to level-up their player base
Case Study
Riot Games uses Google Marketing Platform to level-up their player base
Men in Green cuts their creative production time in half with Ads Creative Studio
Case Study
Men in Green cuts their creative production time in half with Ads Creative Studio
Explore more in Attribution
Explore all
🧃
[Event Preview] GTM Partners Emerging Technology Showcase
Article
[Event Preview] GTM Partners Emerging Technology Showcase
Reddit goes public with a $748m IPO
Podcast Episode
Reddit goes public with a $748m IPO
Haven't been to a real-life immersive fantasy event? You're off trend
Podcast Episode
Haven't been to a real-life immersive fantasy event? You're off trend
Adults line up for viral Swedish candy
Podcast Episode
Adults line up for viral Swedish candy
Featured by Hotjar
10 ways Hotjar helps you understand your users better
Featured
Article
10 ways Hotjar helps you understand your users better
Hotjar Claimed Hotjar