SugarCRM has been especially active over the past several years, namely through the acquisition of various software solutions meant to expand and strengthen their customer relationship management (CRM) portfolio. In this article, TEC senior analyst Predrag (PJ) Jakovljevic sheds light on these recent additions to the SugarCRM platform and how each of them is meant to bolster it while enabling companies to drive increases in lead conversions and revenue and provide a comprehensive customer experience.