Posted Aug 27, 2019
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3 min read
Top Five Reasons To Integrate Earned, Owned and Paid Media
Over the past few years, we've noticed progressive marketers taking a giant leap forward in integrating paid, owned and earned media in a way that leverages the strengths of each.
Here's an example where PG&E used paid Facebook ads to amplify the reach of their press coverage in the San Francisco Chronicle.
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