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The Friday Concentrate #6: All Dressed Up for the Ball with Nowhere To Go
The Friday Concentrate #6: All Dressed Up for the Ball with Nowhere To Go
Jan 19, 2025
Article
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The Friday Concentrate #32: Lessons from The Swoosh
The Friday Concentrate #32: Lessons from The Swoosh
Feb 02, 2025
Article
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The Friday Concentrate #22: Are you a Marketer or Accountant?
The Friday Concentrate #22: Are you a Marketer or Accountant?
May 17, 2024
Article
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The Friday Concentrate #29: Nobody Cares What You Do
The Friday Concentrate #29: Nobody Cares What You Do
Jan 12, 2025
Article
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Event-Led Growth Strategies with Kate Hammitt, CMO at Splash
Event-Led Growth Strategies with Kate Hammitt, CMO at Splash
Oct 30, 2024
Podcast Episode
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The Friday Concentrate #25: Don't Overcomplicate It
The Friday Concentrate #25: Don't Overcomplicate It
Jun 07, 2024
Article
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The Friday Concentrate #19: My Favorite GTM Tactic? Talking to People
The Friday Concentrate #19: My Favorite GTM Tactic? Talking to People
Jan 26, 2025
Article
Splash Splash
The Ultimate AI Prompts for Event Marketers
The Ultimate AI Prompts for Event Marketers
Sep 07, 2023
Article
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The Friday Concentrate #18: B2B Marketers, Stop Apologizing
The Friday Concentrate #18: B2B Marketers, Stop Apologizing
Apr 19, 2024
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The Friday Concentrate #33: Our 3 Pieces of Coaching
The Friday Concentrate #33: Our 3 Pieces of Coaching
Aug 09, 2024
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Latest Content

Splash Splash
Here's What Event Marketers Are Focused On in 2025
Here's What Event Marketers Are Focused On in 2025
Mar 11, 2025
Podcast Episode
Splash Splash
Pipeline Unlocked: Event Strategies for Success in 2025
Pipeline Unlocked: Event Strategies for Success in 2025
Feb 11, 2025
Webinar
AudiencePlus Claimed AudiencePlus
The Friday Concentrate #32: Lessons from The Swoosh
The Friday Concentrate #32: Lessons from The Swoosh
Feb 02, 2025
Article
AudiencePlus Claimed AudiencePlus
The Friday Concentrate #19: My Favorite GTM Tactic? Talking to People
The Friday Concentrate #19: My Favorite GTM Tactic? Talking to People
Jan 26, 2025
Article
AudiencePlus Claimed AudiencePlus
The Friday Concentrate #6: All Dressed Up for the Ball with Nowhere To Go
The Friday Concentrate #6: All Dressed Up for the Ball with Nowhere To Go
Jan 19, 2025
Article
AudiencePlus Claimed AudiencePlus
The Friday Concentrate #29: Nobody Cares What You Do
The Friday Concentrate #29: Nobody Cares What You Do
Jan 12, 2025
Article
Splash Splash
How to Plan Your 2025 Event Strategy
How to Plan Your 2025 Event Strategy
Jan 11, 2025
Podcast Episode
Splash Splash
Ask Splash Anything: What Are the Best Ways to Engage My Audience?
Ask Splash Anything: What Are the Best Ways to Engage My Audience?
Dec 11, 2024
Podcast Episode
Splash Splash
Event-Led Growth Strategies with Jonathan Gandolf and Kate Hammitt
Event-Led Growth Strategies with Jonathan Gandolf and Kate Hammitt
Nov 09, 2024
Podcast Episode
Splash Splash
6 Things TikTok's Nina Skoko Taught Us About Event-Led Growth
6 Things TikTok's Nina Skoko Taught Us About Event-Led Growth
Nov 08, 2024
Article

Articles

141
The Friday Concentrate #32: Lessons from The Swoosh
The Friday Concentrate #32: Lessons from The Swoosh
The Friday Concentrate #19: My Favorite GTM Tactic? Talking to People
The Friday Concentrate #19: My Favorite GTM Tactic? Talking to People
The Friday Concentrate #6: All Dressed Up for the Ball with Nowhere To Go
The Friday Concentrate #6: All Dressed Up for the Ball with Nowhere To Go
The Friday Concentrate #29: Nobody Cares What You Do
The Friday Concentrate #29: Nobody Cares What You Do
6 Things TikTok's Nina Skoko Taught Us About Event-Led Growth
6 Things TikTok's Nina Skoko Taught Us About Event-Led Growth
Unraveling the Secrets of Content Marketing: A Chat with Stephanie Pennell
Unraveling the Secrets of Content Marketing: A Chat with Stephanie Pennell
Virtual Event Trends That'll Stand the Test of Time
Virtual Event Trends That'll Stand the Test of Time
The Friday Concentrate #33: Our 3 Pieces of Coaching
The Friday Concentrate #33: Our 3 Pieces of Coaching
6 B2B Marketing Trends for 2024
6 B2B Marketing Trends for 2024
Marketing and Event Trends for Tech Companies
Marketing and Event Trends for Tech Companies
41 Success Metrics for Your B2B Events
41 Success Metrics for Your B2B Events
Product Pulse: June 2024
Product Pulse: June 2024
How to Measure Event Success: Audience Engagement Edition
How to Measure Event Success: Audience Engagement Edition
How to Engage the Audience at Your Virtual Events
How to Engage the Audience at Your Virtual Events
Keeping Audience Engagement High After Your Events
Keeping Audience Engagement High After Your Events
9 Ways to Create a Great On-Site Event Experience
9 Ways to Create a Great On-Site Event Experience
10 Pre-Event Audience Engagement Examples
10 Pre-Event Audience Engagement Examples
10 Event Industry Trends to Watch
10 Event Industry Trends to Watch
How to Measure Event ROI in 4 Steps
How to Measure Event ROI in 4 Steps
The Friday Concentrate #25: Don't Overcomplicate It
The Friday Concentrate #25: Don't Overcomplicate It
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Case Studies

19
How AICP Turned Virtual Events into Engaging Brand Experiences
How AICP Turned Virtual Events into Engaging Brand Experiences
How AppsFlyer Scaled to 250+ Events in One Year
How AppsFlyer Scaled to 250+ Events in One Year
GumGum Closes Deals 3x Faster from Events
GumGum Closes Deals 3x Faster from Events
How Publicis Sapient Faced Data Challenges Head-On to Prove ROI
How Publicis Sapient Faced Data Challenges Head-On to Prove ROI
Index Exchange Scales Events Program and Drives ROI with Splash
Index Exchange Scales Events Program and Drives ROI with Splash
How Bread Builds Branded, Engaging Diversity & Inclusion Events
How Bread Builds Branded, Engaging Diversity & Inclusion Events
Bark & Co Scales Events Program & Boosts Subscriber Base
Bark & Co Scales Events Program & Boosts Subscriber Base
Sharp Electronics Easily Scales Their Event Program across 56 Branches Using Splash
Sharp Electronics Easily Scales Their Event Program across 56 Branches Using Splash
How JetBrains Boosted Productivity with Integrated Event Technology
How JetBrains Boosted Productivity with Integrated Event Technology
How LaunchDarkly Ramped Up Lead Generation with Scaled Event Programs
How LaunchDarkly Ramped Up Lead Generation with Scaled Event Programs
How Avetta Cut Event Setup Time by 75% and Scaled Their Event Programs
How Avetta Cut Event Setup Time by 75% and Scaled Their Event Programs
How Founders Pledge Scaled Global Event Programs with a Lean Team
How Founders Pledge Scaled Global Event Programs with a Lean Team
Movable Ink Drives More Than $8 Million in Revenue from Events on Splash
Movable Ink Drives More Than $8 Million in Revenue from Events on Splash
Anheuser Busch Increases Sales, Community & Engagement with Field Marketing Program
Anheuser Busch Increases Sales, Community & Engagement with Field Marketing Program
Absolut Scales Experiential Program & Conquers Influencer Marketing
Absolut Scales Experiential Program & Conquers Influencer Marketing
Transforming Worldwide Virtual Events: Village Global's Journey with Splash
Transforming Worldwide Virtual Events: Village Global's Journey with Splash
Beyond the Festival: How Splash Helps Sundance Institute Produce Diverse Events Year-Round
Beyond the Festival: How Splash Helps Sundance Institute Produce Diverse Events Year-Round
How ThoughtSpot Scaled Their Virtual & In-Person Field Marketing Events
How ThoughtSpot Scaled Their Virtual & In-Person Field Marketing Events
Expedia Group Saves up to 60 Hours per Event across Thousands of Global Events
Expedia Group Saves up to 60 Hours per Event across Thousands of Global Events

eBooks

21
Event Technology Features You Need
Event Technology Features You Need
Splash Like the Pros: Email
Splash Like the Pros: Email
An Evaluation Guide for Event Technology in 2024
An Evaluation Guide for Event Technology in 2024
A Marketer's Guide to Integrated Event Data
A Marketer's Guide to Integrated Event Data
The Uncomplicated Guide to GDPR for Event Marketing
The Uncomplicated Guide to GDPR for Event Marketing
An Event Marketer's Guide to Audience Engagement in 2024
An Event Marketer's Guide to Audience Engagement in 2024
An Outlook on Events in 2024
An Outlook on Events in 2024
The Event-Led Growth Playbook
The Event-Led Growth Playbook
Your Ultimate Event Marketing Playbook
Unlocked
Your Ultimate Event Marketing Playbook
Your Ultimate Event Marketing Playbook: The Recruiting Events Edition
Unlocked
Your Ultimate Event Marketing Playbook: The Recruiting Events Edition
Your Ultimate Event Marketing Playbook: The Field Marketing Edition
Unlocked
Your Ultimate Event Marketing Playbook: The Field Marketing Edition
Becoming VIP: The Event Marketing Superstar's Guide to Design at Scale
Unlocked
Becoming VIP: The Event Marketing Superstar's Guide to Design at Scale
Becoming VIP: The Event Marketing Superstar's Guide to Data at Scale
Unlocked
Becoming VIP: The Event Marketing Superstar's Guide to Data at Scale
A Guide to Agile Event Programs that Can Survive Anything
Unlocked
A Guide to Agile Event Programs that Can Survive Anything
The Event Marketer's Checklist for Today's Agile Events
Unlocked
The Event Marketer's Checklist for Today's Agile Events
The Fundamentals of B2B Event ROI
Unlocked
The Fundamentals of B2B Event ROI
Using Technology Connections to Build Long-Term Relationships & Drive Business Results
Unlocked
Using Technology Connections to Build Long-Term Relationships & Drive Business Results
The Ultimate Guide to Event Marketing
The Ultimate Guide to Event Marketing
The Event Marketer's Guide to GDPR Compliance
Unlocked
The Event Marketer's Guide to GDPR Compliance
From Event Expert to Webinar Whiz
Unlocked
From Event Expert to Webinar Whiz
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Podcast Episodes

100
Here's What Event Marketers Are Focused On in 2025
Here's What Event Marketers Are Focused On in 2025
How to Plan Your 2025 Event Strategy
How to Plan Your 2025 Event Strategy
Ask Splash Anything: What Are the Best Ways to Engage My Audience?
Ask Splash Anything: What Are the Best Ways to Engage My Audience?
Event-Led Growth Strategies with Jonathan Gandolf and Kate Hammitt
Event-Led Growth Strategies with Jonathan Gandolf and Kate Hammitt
Event-Led Growth Strategies with Kate Hammitt, CMO at Splash
Event-Led Growth Strategies with Kate Hammitt, CMO at Splash
How Events Fuel Growth Across the Funnel
How Events Fuel Growth Across the Funnel
Dreamforce and INBOUND: Takeaways, Trends, and Standout Booths
Dreamforce and INBOUND: Takeaways, Trends, and Standout Booths
How Events Can Fuel Growth Across the Funnel
How Events Can Fuel Growth Across the Funnel
Ask Splash Anything: How Do I Maximize My Event Budget?
Ask Splash Anything: How Do I Maximize My Event Budget?
Turning Third-Party Events into ROI Powerhouses
Turning Third-Party Events into ROI Powerhouses
In this episode, host Camille White-Stern shares her top learnings from Forrester's B2B Summit in Austin, Texas. She covers:The most engaging activations and events at ForresterTips for standing out on the conference floor without a boothHow to maximize your event budget and presence through partnershipsConnecting events to your larger content strategy
In this episode, host Camille White-Stern shares her top learnings from Forrester's B2B Summit in Austin, Texas. She covers:The most engaging activations and events at ForresterTips for standing out on the conference floor without a boothHow to maximize your event budget and presence through partnershipsConnecting events to your larger content strategy
How to Host Effective Offsites with Jared Kleinert
How to Host Effective Offsites with Jared Kleinert
How to Build B2B Communities Customers Actually Want to Be Part Of with Daniel Cmejla
How to Build B2B Communities Customers Actually Want to Be Part Of with Daniel Cmejla
Leveraging Events to Drive Business Growth with Joe Matar and Kate Hammitt
Leveraging Events to Drive Business Growth with Joe Matar and Kate Hammitt
Don't Leave Event ROI on the Table with TikTok's Nina Skoko
Don't Leave Event ROI on the Table with TikTok's Nina Skoko
What B2B and B2C Experiential Marketers Can Learn from Each Other with Joe Rivers
What B2B and B2C Experiential Marketers Can Learn from Each Other with Joe Rivers
A Lesson in Event Content with HubSpot's Katherine Tooley
A Lesson in Event Content with HubSpot's Katherine Tooley
Using Events to Create Demand with Chili Piper's Tara Robertson
Using Events to Create Demand with Chili Piper's Tara Robertson
Digging into Data-Informed Events with Palmer Houchins
Digging into Data-Informed Events with Palmer Houchins
‎Checked In with Splash: Keeping Events Creative with Elaine Lee on Apple Podcasts
‎Checked In with Splash: Keeping Events Creative with Elaine Lee on Apple Podcasts
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Reports

6

Toolkits

4

Videos

23
Slack notifications for registration updates
Slack notifications for registration updates
Email Automations for Repeatable Programs
Email Automations for Repeatable Programs
One theme, multiple color sets
One theme, multiple color sets
Expect more support if you can prove event ROI #shorts #eventmarketing #eventmanagement #eventprofs
Expect more support if you can prove event ROI #shorts #eventmarketing #eventmanagement #eventprofs
Introducing: Theme Level Email Scheduling
Introducing: Theme Level Email Scheduling
Meet Attendance Insights
Meet Attendance Insights
How to Create a Great Speaker Brief in 6 Steps
How to Create a Great Speaker Brief in 6 Steps
Here's how 600 event pros are feeling about events in 2023 (featuring CMO Kate Hammitt)
Here's how 600 event pros are feeling about events in 2023 (featuring CMO Kate Hammitt)
Unlock Event-Led Growth Through Sales & Marketing Alignment (Part 2)
Unlock Event-Led Growth Through Sales & Marketing Alignment (Part 2)
Team revenue WINS when marketers get close to the sales team. #b2bmarketing #eventprofs
Team revenue WINS when marketers get close to the sales team. #b2bmarketing #eventprofs
If you want sales & marketing alignment, you must market to the sales team. #eventmanagement #shorts
If you want sales & marketing alignment, you must market to the sales team. #eventmanagement #shorts
It's about creating experiences - not a sales pitch. #shorts #eventmanagement #hootsuite
It's about creating experiences - not a sales pitch. #shorts #eventmanagement #hootsuite
How event marketers can create a demand generation machine through events
How event marketers can create a demand generation machine through events
A breakthrough in event ROI is creating a cultural shift #events #shorts #eventmarketing
A breakthrough in event ROI is creating a cultural shift #events #shorts #eventmarketing
Events are the best way to EARN first-party data. Period. #shorts #digitalmarketing #eventmarketing
Events are the best way to EARN first-party data. Period. #shorts #digitalmarketing #eventmarketing
Events CAN be measured the same way other marketing activities can #shorts #marketing
Events CAN be measured the same way other marketing activities can #shorts #marketing
Greg explains the shift to events & first-party data. #shorts #b2bmarketing #digitalmarketing
Greg explains the shift to events & first-party data. #shorts #b2bmarketing #digitalmarketing
Goodbye third-party tracking, hello genuine relationships! #shorts #eventmarketing
Goodbye third-party tracking, hello genuine relationships! #shorts #eventmarketing
Chris Walker @ Refine Labs Shares Why Folks Stay Active in a Community #eventmarketing #shorts
Chris Walker @ Refine Labs Shares Why Folks Stay Active in a Community #eventmarketing #shorts
Game-changing tips for B2B marketers from Refine Labs' CEO Chris Walker #shorts #digitalmarketing
Game-changing tips for B2B marketers from Refine Labs' CEO Chris Walker #shorts #digitalmarketing
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Webinars

48
Pipeline Unlocked: Event Strategies for Success in 2025
Pipeline Unlocked: Event Strategies for Success in 2025
Ctrl+Alt+Event: Rebooting Event Strategies for 2025
Unlocked
Ctrl+Alt+Event: Rebooting Event Strategies for 2025
How Your Events Can Fuel Growth Across the Funnel
Unlocked
How Your Events Can Fuel Growth Across the Funnel
Turn Wraparound Events into Profit Powerhouses
Unlocked
Turn Wraparound Events into Profit Powerhouses
Webinar Replay - Leveraging AI for Events Part 2
Webinar Replay - Leveraging AI for Events Part 2
Beyond the Booth: Maximizing Your Presence at Conferences and Tradeshows
Beyond the Booth: Maximizing Your Presence at Conferences and Tradeshows
Get Checked In: Event Strategies for 2024
Get Checked In: Event Strategies for 2024
Leveraging AI For Events
Unlocked
Leveraging AI For Events
The Partner Power Play: How to Maximize Event ROI
Unlocked
The Partner Power Play: How to Maximize Event ROI
The Anatomy of a Repeatable Event Program
Unlocked
The Anatomy of a Repeatable Event Program
The Rise of Event-Led Growth & Other Event Trends for 2024
Unlocked
The Rise of Event-Led Growth & Other Event Trends for 2024
Mastering the Event-Led Growth Playbook | Splash Webinars
Mastering the Event-Led Growth Playbook | Splash Webinars
Maximizing SKO/RKO Effectiveness | Splash Webinar
Maximizing SKO/RKO Effectiveness | Splash Webinar
BIGGEST EVENT DESIGN MISTAKES TO AVOID IN 2024
Unlocked
BIGGEST EVENT DESIGN MISTAKES TO AVOID IN 2024
Get Checked In: Event Strategies for 2024
Unlocked
Get Checked In: Event Strategies for 2024
Mastering the Event-Led Growth Playbook
Unlocked
Mastering the Event-Led Growth Playbook
Maximizing SKO/RKO Effectiveness
Unlocked
Maximizing SKO/RKO Effectiveness
MASTERCLASS IN THE ART OF THE GUEST LIST
Unlocked
MASTERCLASS IN THE ART OF THE GUEST LIST
Applying an ABM Mindset to Your Event Strategy
Unlocked
Applying an ABM Mindset to Your Event Strategy
Build a Revenue-Generating Events Strategy
Unlocked
Build a Revenue-Generating Events Strategy
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Splash, a global event marketing technology company, is a single tool to empower everyone within an organization to create, manage, market, and host on-brand, measurable, repeatable, and compliant event marketing programs (live, hybrid, and virtual) and digital experiences at scale.

Splash helps companies execute more impactful events through different event types, more integrations, and deeper insights into attendee engagement and event ROI. Using Splash, event professionals and teams can simplify their processes, amplify their brand, measure their results more effectively, and grow their event programs through a single powerful platform.

Visit www.splashthat.com to learn more.

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100
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