Despite budget setbacks for many brands amid the 2020 pandemic, digital marketing remains a multi-billion dollar industry.  According to Global Industry Analysts, Inc.'s 2020 Digital Advertising and Marketing report, the United States (U.S.) market is estimated at $87.1 billion.    While the number is astounding, it comes as no surprise. Statista's 2020 digital population research revealed 87% of Americans are active on the internet.  Find more statistics at Statista The continual shift from traditional to digital marketing makes excellent business sense.  However, digital marketing is still an emerging and rapidly evolving industry - making it challenging to master for entrepreneurs, professionals,