Sell Effectively to Your PCP Through Emotional Connection and Quantifiable Outcomes

Career Growth / RevGenius / Podcast Episodes

Associated with

Jared Robin

Ryan Staley

1 min read

Sell Effectively to Your PCP Through Emotional Connection and Quantifiable Outcomes - Ryan Staley

RevGenius

Today, we welcome Ryan Staley, Founder and CEO of Whale Boss and host of The Scale Up Show. SaaS companies do NOT know their customers intimately. Not knowing your perfect customer profile (PCP) prevents them from effectively targeting and selling to their best customers.