Our shopping habits have changed drastically over the past decade, and they're still dynamically evolving. People are turning to e-commerce at an unprecedented scale. From the very beginning, this created a problem of decent showcasing of the product.
This isn't that big of an issue if you can take good photos of your products. But that's not always possible – for example if you offer personalized or made-to-order articles. And even when applicable, 2D images might not be enough.
The answer is realistic 3D visualizations. But in the era of a highly competitive market, they don't cut it on their own. 3D product configurators are becoming a standard as they are easy to implement and remarkably effective. Studies show that they can increase conversion rates by up to 40% (source: PureWeb)!